Gokul Abyinaav
→ Video Campaigns - Tilfi \\ Direction | Edit | Cinematography
01/ Kala: the pursuit of artistry
Set in a vintage performing arts theatre, the campaign follows a drama troupe in rehearsal, tracing the organic unfolding of a journey to realise a creative vision.
The film spotlights a process of artistic discovery: Kala lies in the moments before the mosaic takes shape, in the iterative search for the ideal delivery, in the unscripted ebbs and flows preceding scripted mastery.
Campaign Film : Gokul Abyinaav, Ikprabh Kohli
02/ Quarter to Time
02/ Quarter to Time
Quarter to Time, a Tilfi 2023 collection campaign that finds artistic synergies between 18th century French Rococo art and Banarasi craftsmanship, marrying silhouettes that have defined feminine wardrobes across diverse cultures and eras.
Screen Grabs
Watch the full series here
Creative Direction and Styling : Jahnvi Bansal, Farhan Hussain
Campaign Film : Gokul Abyinaav
03/ The Many Hands of Handloom
The Many Hands of Handloom is a know-how series showcasing the various different processes in the process of making a saree that goes unnoticed.
Watch the full series here