→ Kala            \\ Film Direction | Editing | Cinematography | Sound



Kala: the pursuit of artistry 


Set in a vintage performing arts theatre, the campaign follows a drama troupe in rehearsal, tracing the organic unfolding of a journey to realise a creative vision. 

The film spotlights a process of artistic discovery: Kala lies in the moments before the mosaic takes shape, in the iterative search for the ideal delivery, in the unscripted ebbs and flows preceding scripted mastery.



Creative Direction and Styling : Bikramjit Bose , Devanshi Tuli
Campaign Film : Gokul Abyinaav, Ikprabh Kohli

BTS